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Lucinda B.

CEO • Business Entrepreneur • Researcher • Artist Horsewoman • Coach/Teacher

Lucinda learned about horses from her father, Jack, who was an avid, lifelong rider. He taught his daughter both kindness and a profound empathy with all animals. 


She learned classical hunter jumper and hunt seat at Flintridge Riding Academy in Southern California starting at age 5.

After raising a family and running several businesses, she bought a horse she named Nemo. Lucinda spent the next 10 years participating in "Natural Horsemanship" clinics with a wide range of well-known instructors. Despite her successes, she was sure there was something missing that no one had addressed. (see Lucinda's book Being Herd)

Jack and Luicnda age 4_fade.jpg

This led her to begin studying Equine Ethology, Neurology and Horse Speak®. She realized that these disciplines were interdependent when working with horses- no "one" sufficient by itself. The Equine Mandala represents this interdependence and forms the core of her teaching program.


Lucinda is a certified Horse Speak® practitioner on the West Coast of North America.

She is now based at BentWire Ranch in Prineville, OR.


"Beneath every behavior there is a feeling. And beneath every feeling there is a need. And when we meet that need rather than focus on the behavior, we begin to deal with the cause not the symptom"Reimaging Recovery

"I love this quote because it reminds us how difficult it can be to look beyond the immediate behavior and yet how crucial it is. 

This goes for the horse as well as the human. Why is the horse bucking, biting, spooking, refusing to leave their friend, not walking over the tarp, refusing to pick up a certain lead, etc.


Don't focus on the symptom- focus on what your horse's need is by learning what drives his behavior- based on his World-View through his mind and body.


The tools I use to teach/coach are based in the idea that you can learn better by actively doing a task or job.

If you and the horse can do a task together you will learn how to move yourself around the horse and the horse will learn how to move around you.


If I had to sum up my teaching in one sentence, it would be, "Never leave your horse behind, not even for a moment."


To accomplish this, I break up the task into little chunks to accommodate for the human learning process- which can be very slow. My goal is to get the human to feel the horse's World View.

Once we accomplish this, learning anything new, going anywhere together or just enjoying each other's company is all there for you to have."  

Lucinda B.

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